Fonts are a
hugely important factor when I comes to the opening of a film. If the font is
wrong, it can completely alter the first impression that is given by the
opening.
In our film,
we have chosen to use fonts that are particularly ‘gritty.’ This fits well as
we are attempting to create something that is along the lines of British
Gangster which is in itself a particularly ‘gritty’ theme.
We decided
to name our film white noise, to present the title, I wanted to choose
something that could be seen as particularly formal but didn't seem as though
it was an approachable font. This is why I looked at 2 fonts called ‘Google
Spies’ and ‘Slaves Only Dream To Be King.’ These are 2 fairly similar fonts
which will help to create similar connotations and images. To me, the second of
the two fonts stands out and matches the theme much more than the first.
In my final
decision on what to choose for the title of the film, I went with ‘Slaves Only
Dream To Be King.’ This was simply based on the fact that it was a much less
structured font. It seems much less put together than ‘Google Spies’ which, to
me, seems to fit much better in the sense that both characters in our film are presented
to be crooked. I also like the idea of animating this font slightly so there is
an almost jittery movement which can make the font itself seem more fragment
and put together.
The name of our production company was similarly important
in the sense that this is one of the parts of the film that has the potential
to ruin the intended theme of the film and similarly, if we were trying to
present our business, using a type face that completely contrasts the theme of
the film could potentially make you seem unprofessional and could leave your
film being seen in a sense that is unprofessional.
I have chosen 3 similar fonts that, again that are slightly eroded.
I felt like the idea of disintegrating, eroded fonts were ones that would fit very
well with the connotations and personas we were aiming to create. At first I wasn’t
sure what sort of font would fit well for this particular title but decided
something that was slightly more structured than what was used for the overall titles
but still had a sense of decay would fit perfectly as it makes the name of our
production company seem slightly less important than the title of the overall film
and in my opinion, this is easily achieved by using something on a much smaller
scale that seems more formal. The 3 fonts I’ve chosen have these formal but
eroded features in an attempt to establish a more serious tone for the company.
Out of these 3 fonts, I have chosen to use ‘Waste Of Time.’ This
is a font that is much more simple than the others and only has touches of the
erosion, leaving it legible but giving
it an edge that fits well with our themes and ideas.
Lastly, I looked at
fonts that would be suitable to appear when characters are being introduced. For
this, I wanted a much more professional font that would be completely legible,
making every word that appears, seem like a stand out statement. With this in
mind, I’ve chosen 2 fairly basic but ‘stand out’ font. The first being a much
more archaic and elegant font, which in my opinion wouldn’t be one that gelled
well with the film. With this in mind I then chose my second font which became
my chosen font to incorporate into my film. This, to me, is a font that seems
much more abrupt, which is what I wanted, making characters names and other
details focal points. Using upper case letters in this is something I was
interesting in trying which became an idea I want to take through the whole of
my use of fonts in the edit.
To me using upper case is a much more intrusive and abrupt
way to add titles and to me this would fit perfectly with my ideas for the
film. This is why I chose my second choice of font and chose to use it in upper
case. To me, my second choice stood out to me as a much more neutral but stand
out font as there are no unneeded extras to distract away from the basic
intentions of the title. This to me is a much smarter, more clean idea.
FINAL CHOICES