THRILLER PLANNING : FONTS

Fonts are a hugely important factor when I comes to the opening of a film. If the font is wrong, it can completely alter the first impression that is given by the opening. 

In our film, we have chosen to use fonts that are particularly ‘gritty.’ This fits well as we are attempting to create something that is along the lines of British Gangster which is in itself a particularly ‘gritty’ theme.

We decided to name our film white noise, to present the title, I wanted to choose something that could be seen as particularly formal but didn't seem as though it was an approachable font. This is why I looked at 2 fonts called ‘Google Spies’ and ‘Slaves Only Dream To Be King.’ These are 2 fairly similar fonts which will help to create similar connotations and images. To me, the second of the two fonts stands out and matches the theme much more than the first.

In my final decision on what to choose for the title of the film, I went with ‘Slaves Only Dream To Be King.’ This was simply based on the fact that it was a much less structured font. It seems much less put together than ‘Google Spies’ which, to me, seems to fit much better in the sense that both characters in our film are presented to be crooked. I also like the idea of animating this font slightly so there is an almost jittery movement which can make the font itself seem more fragment and put together.

The name of our production company was similarly important in the sense that this is one of the parts of the film that has the potential to ruin the intended theme of the film and similarly, if we were trying to present our business, using a type face that completely contrasts the theme of the film could potentially make you seem unprofessional and could leave your film being seen in a sense that is unprofessional.

I have chosen 3 similar fonts that, again that are slightly eroded. I felt like the idea of disintegrating, eroded fonts were ones that would fit very well with the connotations and personas we were aiming to create. At first I wasn’t sure what sort of font would fit well for this particular title but decided something that was slightly more structured than what was used for the overall titles but still had a sense of decay would fit perfectly as it makes the name of our production company seem slightly less important than the title of the overall film and in my opinion, this is easily achieved by using something on a much smaller scale that seems more formal. The 3 fonts I’ve chosen have these formal but eroded features in an attempt to establish a more serious tone for the company.

Out of these 3 fonts, I have chosen to use ‘Waste Of Time.’ This is a font that is much more simple than the others and only has touches of the erosion, leaving it legible but  giving it an edge that fits well with our themes and ideas. 

 Lastly, I looked at fonts that would be suitable to appear when characters are being introduced. For this, I wanted a much more professional font that would be completely legible, making every word that appears, seem like a stand out statement. With this in mind, I’ve chosen 2 fairly basic but ‘stand out’ font. The first being a much more archaic and elegant font, which in my opinion wouldn’t be one that gelled well with the film. With this in mind I then chose my second font which became my chosen font to incorporate into my film. This, to me, is a font that seems much more abrupt, which is what I wanted, making characters names and other details focal points. Using upper case letters in this is something I was interesting in trying which became an idea I want to take through the whole of my use of fonts in the edit.

To me using upper case is a much more intrusive and abrupt way to add titles and to me this would fit perfectly with my ideas for the film. This is why I chose my second choice of font and chose to use it in upper case. To me, my second choice stood out to me as a much more neutral but stand out font as there are no unneeded extras to distract away from the basic intentions of the title. This to me is a much smarter, more clean idea.

FINAL CHOICES