HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?
In general, audiences are drawn to films for two reasons, fears and pleasures. Pleasures is usually the way the film dwells on an audience members pleasures through means like narrative and style. These tend to be things that are pleasing for the viewer an make it enjoyable to watch, for example, using an enigma can make the film more stimulating for the viewer therefore, it is a pleasure.
Fears tend to be where a film makes an audience member potentially face their fears on confront them with something they aren't entirely comfortable with, this tends to be a factor that draws many people in when it comes to films like thrillers and horror films and can be an attractive factor for many types of audience.
WHAT WOULD PEOPLE ENJOY ABOUT MY FILM?
In some extreme cases, my film could be considered relatable. There is a small possibility that some of my viewers may have been in similar situations and may find my film relatable and it may help them to reminisce of past times in their lives although i don't think this would be a particularly popular outcome.
Similarly, this could create an almost aspirational setting for certain audience members, many people may watch films of a thrilling nature and aspire to be a part of a situation like the film may display. Again, i think this may be a more unlikely circumstance but, many people do watch darker thriller films as they do show them an alternative to their daily lives even though they may be entirely fictional.
NARRATIVE PLEASURES
Narrative pleasures are things like enigmas, Macguffins, foreshadowing and other plot devices that help to increase the intensity of a film.
My audience would be one that prefers more challenging and stimulating films. This is when plot devices like this become more important. Including an enigmatic object, like the bag, in my film helps to create something that makes the audience question why it is there, what it holds and what relevance it has in general.
In terms of using a Macguffin, we used a metal in the same way a gun may be used, once its seen in shot, it has to used. We took this idea and used the metal bar as an object that would cause a threat to one character and turned this around so it became the opposite, causing harm to the complete opposite character. In this sense it does forfill the idea that it has be used to cause harm but is just used again the character that you are led to believe would use it in the first place.
THEMATIC PLEASURES
Thematic pleasures tends to refer to the use of themes to attract an audience. For example, themes like death, murder and lust may draw an audience in as they have a particular interest in these themes and may want to explore them further.
In my opinion, my audience is more likely to want to explore much more dark, complex themes, like crime, leaving a double life and corruption. It also briefly touches on remorse and the idea of having a conscience. This is evident towards the beginning of my thriller where the character of Harley is seen to be looking over his shoulder as he leaves his house, almost as if he knows he has done something that is likely to leave him in turmoil.
The key theme my film focuses on is definitely moral corruption. This is fairly obvious as it is about 2 men fighting over stolen money. This links almost directly with the idea of my film being based on man other British gangster films. The idea of looking at other people leading morally corrupted lifestyles can be something that is hugely attractive to some audiences as again, it offers and alternative to reality.
REPRESENTATIONAL PLEASURES
By representing certain social groups in a film can engage different audience demographics, for example, if a film had entirely glamorous character base, this may affect the people who would be interested in the film.
In my film, i have chose to have 2 'gritty' morally corrupt characters which may not be entirely relatable but at the same time may be in the sense that the demographic that are most likely to be watching this film are more likely to have similar traits to 2 younger characters than say 2 older, men that may be in larger scale corruptions compared to my characters who said to mid 20's, which links well with my target audience.
Similarly, many of the locations i have used help to represent the darkness of Britain as it is seen through the eyes of a British Gangster film. Using bleak locations allow the audience to see the dark surroundings that many people are surrounded by which can allow them to gain an understanding of why many people may choose a life of crime and moral corruption.
STYLE PLEASURES
The aesthetics are hugely important when it comes to looking a thriller. If the style of the film doesn't fit with the themes of the film, it can hugely contribute the audience liking or not liking the film itself. Sometimes challenging conventions can be successful. With this in mind, i tried to do this when I filmed the scene with the metal bar in the wasteland. I used an incredibly bright and vibrant colour pallet that was created by the graffiti on the walls surrounding the characters.
For the bleak parts of my film i used a much colder colour pallet. A perfect example of this is just before Harley's character is kidnapped. I kept the colours of the shot as cold and blue as possible, this in itself foreshadowed events to come and allowed to audience to see that there was something of a darker nature to come.
In general, audiences are drawn to films for two reasons, fears and pleasures. Pleasures is usually the way the film dwells on an audience members pleasures through means like narrative and style. These tend to be things that are pleasing for the viewer an make it enjoyable to watch, for example, using an enigma can make the film more stimulating for the viewer therefore, it is a pleasure.
Fears tend to be where a film makes an audience member potentially face their fears on confront them with something they aren't entirely comfortable with, this tends to be a factor that draws many people in when it comes to films like thrillers and horror films and can be an attractive factor for many types of audience.
WHAT WOULD PEOPLE ENJOY ABOUT MY FILM?
In some extreme cases, my film could be considered relatable. There is a small possibility that some of my viewers may have been in similar situations and may find my film relatable and it may help them to reminisce of past times in their lives although i don't think this would be a particularly popular outcome.
Similarly, this could create an almost aspirational setting for certain audience members, many people may watch films of a thrilling nature and aspire to be a part of a situation like the film may display. Again, i think this may be a more unlikely circumstance but, many people do watch darker thriller films as they do show them an alternative to their daily lives even though they may be entirely fictional.
NARRATIVE PLEASURES
Narrative pleasures are things like enigmas, Macguffins, foreshadowing and other plot devices that help to increase the intensity of a film.
My audience would be one that prefers more challenging and stimulating films. This is when plot devices like this become more important. Including an enigmatic object, like the bag, in my film helps to create something that makes the audience question why it is there, what it holds and what relevance it has in general.
In terms of using a Macguffin, we used a metal in the same way a gun may be used, once its seen in shot, it has to used. We took this idea and used the metal bar as an object that would cause a threat to one character and turned this around so it became the opposite, causing harm to the complete opposite character. In this sense it does forfill the idea that it has be used to cause harm but is just used again the character that you are led to believe would use it in the first place.
THEMATIC PLEASURES
Thematic pleasures tends to refer to the use of themes to attract an audience. For example, themes like death, murder and lust may draw an audience in as they have a particular interest in these themes and may want to explore them further.
In my opinion, my audience is more likely to want to explore much more dark, complex themes, like crime, leaving a double life and corruption. It also briefly touches on remorse and the idea of having a conscience. This is evident towards the beginning of my thriller where the character of Harley is seen to be looking over his shoulder as he leaves his house, almost as if he knows he has done something that is likely to leave him in turmoil.
The key theme my film focuses on is definitely moral corruption. This is fairly obvious as it is about 2 men fighting over stolen money. This links almost directly with the idea of my film being based on man other British gangster films. The idea of looking at other people leading morally corrupted lifestyles can be something that is hugely attractive to some audiences as again, it offers and alternative to reality. REPRESENTATIONAL PLEASURES
By representing certain social groups in a film can engage different audience demographics, for example, if a film had entirely glamorous character base, this may affect the people who would be interested in the film.
In my film, i have chose to have 2 'gritty' morally corrupt characters which may not be entirely relatable but at the same time may be in the sense that the demographic that are most likely to be watching this film are more likely to have similar traits to 2 younger characters than say 2 older, men that may be in larger scale corruptions compared to my characters who said to mid 20's, which links well with my target audience.
Similarly, many of the locations i have used help to represent the darkness of Britain as it is seen through the eyes of a British Gangster film. Using bleak locations allow the audience to see the dark surroundings that many people are surrounded by which can allow them to gain an understanding of why many people may choose a life of crime and moral corruption.STYLE PLEASURES
The aesthetics are hugely important when it comes to looking a thriller. If the style of the film doesn't fit with the themes of the film, it can hugely contribute the audience liking or not liking the film itself. Sometimes challenging conventions can be successful. With this in mind, i tried to do this when I filmed the scene with the metal bar in the wasteland. I used an incredibly bright and vibrant colour pallet that was created by the graffiti on the walls surrounding the characters. 
For the bleak parts of my film i used a much colder colour pallet. A perfect example of this is just before Harley's character is kidnapped. I kept the colours of the shot as cold and blue as possible, this in itself foreshadowed events to come and allowed to audience to see that there was something of a darker nature to come.
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